Netflix is feeling the love.
The streaming platform announced last week that it’s making a push into Hallmark-style programming with straight-to-series orders for two romantic dramas based on popular book series: Robyn Carr’s Virgin River and Sherryl Woods’ Sweet Magnolias. Both series will get 10 episodes.
The pickups represent another instance of Hollywood turning to the romance genre as a rich space for potential properties to adapt. This past summer it was announced that Shonda Rhimes’ team is developing a series for Netflix based on Julia Quinn’s historical Bridgerton series, and just last month, romance-focused bookstore The Ripped Bodice announced an overall dealwith Sony Television.