As most of you know, on top of being a a PR rep and a PA, I’m also a book blogger and an Amazon bestselling author. I have a word of advice for my fellow authors coming from all sides of the fence.
When you are sending a review query, dont attach the ebook.
Piracy is a real problem in our industry, and we’re never going to stop it if authors keep blindly sending out ARC files to book bloggers. As a book blogger myself, I’d rather not have the extra liability. I never want to be accused of sharing someone’s work, and when you blindly send me a copy of your book, you automatically add me to the list of possible culprits over a book I never even asked for, never mind having any interest in uploading to pirate sites. @_@
When you’re sending your review request, send the book’s info , any promo images/trailers/links you want to include, an excerpt if you choose, the cover image, and let us know what formats your book is available in.
In an effort to help curb the piracy problem in this industry, I have listed out some FAQ’s and tips below concerning ARC’s and secure-delivery.
This page is all about taking the initiative to protect your work. This is your business. No one wants to stand idly by and watch their work be stolen, especially not when you know it’s so easy to take the extra measures to limit the chances of it happening to you.
Owner, Publicist, PA
Pure Textuality PR
- What exactly is secure-delivery and how does it work?
- How do bloggers add me to their Kindle approved sender list?
- Can someone with a different ereader, such as Nook or Kobo, use PTPR’s secure-delivery?
- Is there an option apart from sending ARC’s via secure-delivery?
What exactly is review copy secure-delivery and how does it work?
Secure-delivery means you send the review copy of your book directly to a reviewer’s Kindle. Pure Textuality PR sends out review copies this way in an effort to prevent ebook piracy. Although it isn’t foolproof, it’s an extra step of security you can put in place in an attempt to protect your work.
How do bloggers add me to their Kindle approved sender list?
This is so simple to do, it’s almost funny. Copy/paste the following steps and send them to your blogger. Dont forget! Where it says [INSERT EMAIL HERE], you need to replace that with the email address you’re going to be sending the ARC’s from.
In an industry-wide effort to limit ebook piracy, I have chosen to only send my ARC’s via Kindle secure-delivery. Please follow the steps below to add me as a approved sender on your Kindle, and reply to this email with your Kindle address. Steps for adding me and obtaining your Kindle address are as follows:
1.) Go to the Your Account link on Amazon.com
2.) Scroll down to and click on Manage Your Content and Devices.
3.) On the next page, click on the Settings tab.
4.) On the next screen, scroll down to Personal Document Settings. Listed below that are your Kindle devices, and below that is Approved Personal Document E-mail List. Click on the link that says ‘Add a new approved e-mail address’.
5.) Add the following address – [INSERT EMAIL HERE]
To get your Kindle address:
Right above your approved senders is your list of Kindle devices. Email me with the email address for your Kindle device.
For example, a Kindle address will end with kindle.com:
Thank you for your cooperation and your commitment to the fight against ebook piracy! Your support means the world to authors like me.
Can someone with a different ereader, such as Nook or Kobo, use secure-delivery for review copies?
At this time, secure-delivery is not available for other ereaders as their manufacturers do not offer this as an option. However, if the blogger does not have a Kindle, they can still use secure-delivery by downloading the free Kindle app from Amazon for their smartphone or other device. Please note sending secure delivery only works on handheld devices or tablets, not the Kindle PC app.
Is there an option apart from sending ARC’s via secure-delivery?
As an alternative option, you can also do password protected PDF’s. You can give each reviewer an individual password so when it shows up on a pirate site with the instructions “Password = garbage truck banana boat,” then you’ll know exactly who the blogger was that shared, and you’ll know better than to ever request a review from them again.
In order to add password encryption to your ARC PDF file, you need Adobe Acrobat X Pro. IF YOU DO NOT HAVE THIS AND WANT TO USE PASSWORD ENCRYPTED PDF’S, EMAIL JENA@PURETEXTUALITYPR.COM AND SHE WILL HAPPILY ENCRYPT THEM FOR YOUR FOR FREE.
- Open your document in Adobe Acrobat X Pro and go to View > Tools > Protection.
- A Tools menu will pop up on the right hand side of your document. Click on Encrypt > Encrypt with Password:
- This will prompt a pop-up window asking if you’re sure you want to change the encryption settings. Click Yes.
- When the Password Security window opens, check off the two boxes on the left (indicated by the pink arrows), enter the desired password (indicated by purple arrow), change the Printing drop down to None and the Changes drop down to None (indicated by green arrows), and then click OK.
- Save your file under a name unique to the blogger it’s going to. Even if the blogger changes the file name, they cant change the password (only the author of the document can), so if they load the book to a pirate site, you know exactly who the guilty party is.